Sole Proprietorship to Private Limited Company - A Journey of Daijiworld Media Private Limited

Purpose: The media industry is crucial in arranging images and discourses that have an impact on society. Many companies are relying social to power their production distribution processes. To thrive a highly competitive world, innovation seen as critical component overcoming the pressures of changing social, economic, technical conditions. relationship between management sector primary subject this research. It represents concerns organizational structures, strategies, content, audience perception. Daijiworld Media Mangalore-based Indian company specializes news entertainment. through its website, TV channel, Youtube weekly magazine, audio-visual studio, radio, IT company, OTT platform. This paper examines company's evolutionary growth, highlights services subsidiaries, investigates strengths, weaknesses, challenges, opportunities, uncovers hiring training procedures, finance strategy CSR initiatives, assesses COVID company. Methodology: exploratory study based data, information gathered by interviewing officials from Daijiworld, Website, articles. Findings: entertainment over-the-top (OTT) services, Throughout twenty year history, organization has researched field endeavored respond diverse customer expectations, daijidubai daijiworld, daijiworld monthly magazine tv channel radio OTT. studied attempted cater various consumer demands during history. accurate, verifiable, timely. content all local languages reach out wider range audiences. They host different reality shows help exposure talents. constantly strive come up with innovative concepts content. Pvt Ltd striving improve adapt market developments be competitive. Research limitations/implications: Complete or research papers not available so contacting multitasking busy for more was little challenging. Originality/value: focuses Private Paper type: Case Study